Building a Healthy Alliance Relationship When a relationship is born, there is always the feeling out stage. Both parties ask questions and there is an expectation of honesty, openness,… Continue reading
Building a Successful Alliance Every day new strategic alliances are formed between corporations, entrepreneurs, and outreach organizations because there is a shift in understanding that autonomy is no… Continue reading
Relationship Rather than Contract Strategic alliances are relationships between organizations that provide mutual benefit for each through compromise and alignment of objectives (Bowersox et al., 1992). Unfortunately, too… Continue reading
Collaborate Rather Than Compete As the global market expands and organizations focus on niche markets and specialized products and services, the expansion of strategic alliances is becoming more… Continue reading